• Specialist, Healthcare Industry Marketing

    Job Locations US-NY-Melville
    Job ID
    Experience (Years)
  • Company Overview

    About Canon U.S.A., Inc.

    Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

    † Based on weekly patent counts issued by United States Patent and Trademark Office.

    All referenced product names, and other marks, are trademarks of their respective owners.

    We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

    Position Overview

    As a Subject Matter Expert in the Healthcare industry and document workflows, you will be responsible for development of vertical market specific solutions and integrations, engaging with dealers and customers for developing new business opportunities, conducting lead generating events and webinars, participating in industry events and associations, and developing sales tools that communicate Canon's value to customers in the Healthcare industry.


    - Designs, develops, and implements marketing plans and strategies to effectively expand Canon's business within the Healthcare vertical market in concert with the BISG product division business growth objectives.
    - Identifies unique application opportunities for Canon offered solutions, packaging and promoting such opportunities through available marketing avenues including collateral, sales channels, customer seminars, white papers, and the web.
    - Establishes, maintains and drives relationships with industry specific third party solution providers in an effort to expand Canon's base of solution offerings within the Healthcare marketplace. Through this process, engages in co-sponsored marketing activities, leveraging such activities through varying Canon sales channels.
    - Researches specific vertical market, determining existing and emerging applications. Conducts research using direct customer inquiry, focus group studies, and analyst resources, funneling information to varying Canon product development agencies.
    - Leverages trends and knowledge about the Healthcare vertical market workflows to develop industry specific solutions that complement BISG solutions
    - Represents Canon within industry trade events and specific user groups/trade organizations, ensuring that Canon capabilities are clearly communicated to prospective customers.
    - Works closely with Canon internal product divisions and sales channels to ensure that incremental sales targets are identified and that sales channels are effectively leveraging the activities within the specific vertical market.


    - A Bachelor’s degree and a minimum of four to six years of experience with workflow solutions in the Healthcare industry. 
    - Healthcare Information management, ability to speak with customers about technology, with some marketing experience.
    - The ability to develop business plans, marketing strategy, and forecasts for the Healthcare vertical market.
    - The ability to identify, evaluate and recommend marketing opportunities consistent with product line objectives. 
    - The ability to develops marketing plans to promote the vertical expertise and solutions to channel and end market place. 
    - The ability to use skills as a seasoned, experienced professional with a full understanding of industry practices, such as vertical marketing, and company policies and procedures.
    - The successful candidate will attend trade shows, conferences, and customer events which will require up to 30% overnight travel.
    If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers.


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