• Product Marketing Associate (MBA Trainee)

    Job Locations US-MA-Cambridge
    Job ID
    Experience (Years)
  • Company Overview

    The Canon Healthcare Optics Research Laboratory is a division of Canon U.S.A., Inc.

    Canon Healthcare Optics Research Lab (HORL) is a development phase organization that will commercialize several image guided therapy products in the near future. We have an established partnership with world class hospitals in the Boston area (Partners Healthcare) to turn cutting-edge medical research into usable, meaningful products. With the recent acquisition and integration of Toshiba Medical Systems, now known as Canon Medical Systems, we operate as a “start-up” within a market leading medical imaging group under the global Canon enterprise.

    Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
    † Based on weekly patent counts issued by United States Patent and Trademark Office.
    All referenced product names, and other marks, are trademarks of their respective owners.
    Canon is proud to be an equal opportunity employer. Minority/Female/Individuals with Disabilities/Protected Veterans. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identification, national origin, disability, genetic information or protected veteran status, or any other characteristic protected by law. To read more about employment discrimination protections under federal law, please visit this site: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

    Position Overview

    Be a part of a team of business executives, medical device engineers and researcher scientists at the Healthcare Optics Research Laboratory (HORL), focused on developing unique biomedical imaging devices in collaboration with leading medical institutions. Conduct market research, competitive analysis and help develop marketing plans to support the commercialization of image guided therapy products being developed at HORL.
    The position is well-suited to an MBA student who has or desires future medical device industry or healthcare experience and seeks the unique experience of working within a medical device start-up that itself sits within an established corporation.


    - Understand current status of product development for each of the projects
    - Research the market for a new medical device
    - Conduct competitive intelligence research of relevant companies and products
    - Develop comprehensive marketing and launch plans for the new products to drive rapid adoption and learning
    - Understand key requirements in medical device development, review clinical unmet needs, and refine needs based on literature, where applicable
    - Work closely with the marketing executives and team of engineers and researcher scientists to assess and prioritize development plans in accordance with market and clinical needs
    - Participate in product concept generation activities, and conduct expert interviews
    - Review market research and competitive landscape to evaluate business opportunities and define value proposition for innovative medical technology
    - Educate colleagues about current clinical practice and market needs for relevant technology areas
    - Develop relationships with clinicians to provide input and advice on the current market
    - Travel to locations such as trade shows to conduct market research
    - Collaborating with cross-functional teams including corporate planning experts, project managers, engineers, regulatory specialists, clinical specialists, marketers, and others
    - Embrace Canon’s kyosei philosophy and embody the san-ji spirit
    - Other duties as assigned


    - Current MBA, MD/MBA, or MPH/MBA student
    - Bachelor’s degree or higher required – engineering, science, or business preferred
    - Leadership: Demonstrated ability to effectively collaborate with individuals at many levels across all functions; Ability to interact with physician thought leaders.
    - Project Management: Ability and desire to successfully manage multiple projects and priorities.
    - Knowledge: Understanding of medicine and management, medical device industry, healthcare, or similar experience preferred
    - Skills: Financial modeling; ability to interact with a multidisciplinary team of engineers and researchers; excellent oral and written communication skills across functions and seniority levels
    - Personal qualities of integrity, flexibility and patience coupled with high energy
    - Strong proficiency with Excel, PowerPoint, and Word
    If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers. 


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