• Social Media Specialist (Bilingual Spanish)

    Job Locations US-NY-Melville
    Job ID
    7520
    Experience (Years)
    3
    Category
    Marketing
  • Company Overview

    Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

    † Based on weekly patent counts issued by United States Patent and Trademark Office.

    All referenced product names, and other marks, are trademarks of their respective owners.
    We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.
     

    Position Overview

    Canon USA is currently seeking a Internet Marketing & Social Media Specialist to manage the social media networks with our Latin Amerian Affiliates: Chile, Brazil, Mexico and Panama. This a great opportunity to use your analytical skills to help make an impact in Canon's social media presence.
     
    #LI-AE1
    #CUSA
    #CBAC

    Responsibilities

     
    - Communicate with each affiliate to provide analytics for social networks, using metrics and KPIs.
    - Will monitor the Canon's online communities and enhance our presence, focusing on the performance of interaction and reach thru communication on platforms.
    - Analyze responses to social media activities and make recommendations.
    - Create reports to analyze trends and behaviors, track and optimize  performance.
    - Create market plans based on market research.
    - Maintain and build relationships with social network influencers to create marketing opportunities to drive favorable “buzz” and coverage. 
    - Collaborate with other marketing people to enhance connection between physical marketing approach and SNS.
    - Respond to inquiries, questions, comments and other contacts generated through social media and coordinate escalations or further communications
     

    Qualifications

    - BA degree in a relevant field or relevant experience is required.
    - 3 - 5 years of relevant experience is required, preferrably in the camera/video industry.
    - Experience using analytic tool: FBmanagement, google analytics, core metrics, socialbakers...
    - Must understand the basic concepts of SNS analytics: reach, interaction, frequency, engagement rate, cost per acquisition, cost per click, paid reach, organic reach.....
    -
    Requires strong MSoffice skills along with strong analytical skills. 

    - Must have the ability to work independently and be a self-starter within a team setting.
    - Must be bilingual in Spanish and English and will be assessed by a professional language proficiency test.
    - Excellent interpersonal and communication skills are also required.
    If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers.

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