Sr. Specialist, Marketing

Location US-NY-Melville
Job ID
Experience (Years)

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.
We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

The Marketing  Sr. Specialist is expected to support the marketing on Canon Direct online business mainly, coordinate with various trade shows and events, and also assist other dealers’ marketing activities.  The marketing Sr. specialist will work closely with internal Sales and Digital Marketing Services teams to develop and execute specific marketing plans and activities to support direct sales goal.  Also the position will work closely with external advertising agencies to create and execute online advertising and activities to enhance Canon Direct online business.


- Support Canon Direct online business strategy alignment and build effective and relevant marketing activities through digital, social, and physical pop-up store to help the sales
- Support Canon Direct online paid and organic marketing effort to implement and measure tactics to drive online direct business
- Create the value-added contents/benefits to maximize the customer online experience on Canon Direct
- Prepare, manage, and distribute A+ contents for Canon Direct specifically
- Collaborate with internal groups, and external agencies to develop marketing materials and activities to support product and promotions
- Support influencers’ program, and develop and execute some holiday specific promotions to drive Direct revenue
- Manage and execute various trade shows and events to build product awareness and provide customer hands-on experience


- Bachelor's degree and at least 5 years of experience required
- Must have good oral and written communication skills
- Must provide samples of past work
- Must be able to think independently and critically
- Basic understanding of Microsoft Office applications
- Ability to communicate with personnel at all levels
- Photography background is ideal
- Successful candidates must be flexible for 20% overnight domestic travel
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