Director, Marketing

Job Locations US-NY-Melville
Job ID
Experience (Years)

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.
We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

Looking for a IJP B2B product/marketing leader that will direct the team in preparing for the launch of the label production, security credential businesses and other BtoB products in 1H18. This person will be responsible for developing the company IJP B2B marketing programs geared towards establishing company presence, brand recognition, and product/service solution awareness. Responsible for assessment of existing and potential markets, partnerships and channel development, along with coordination of technical product development, development of product/pricing/program strategies, definition of promotional activities and product launch/campaigns. Also will be charged with the staff/personnel recruitment and long-term development to ensure CUSA new organization is regarded as a leader in these targeted areas.


- Recruitment and development of necessary personnel to build industry leading marketing team
- Identification & establishment of appropriate channel strategy, recruitment of channel partners, and development of supporting channel programs to grow CUSA presence in targeted vertical businesses
- Launch plan development into three new business sectors covering investment needs, outreach marketing plan for both integration community and end-users, designing P&L business plan supporting this enterprise
- Conduct necessary research and development examing US market needs and product roadmap requirements
- Serve as liaison with Media development suppliers, and software support companies on technical product development, development of product/pricing/program strategies, definition of promotional activities, and long-term planning alignment
- Work closely to align and leverage CUSA’s various sales entities and staff to promote, sell, evangelize the 3 new product line’s HW, CS, and other affiliated products/services
- Development of necessary service, support, and system integration consulting support designed to minimize UX problems, system & unit problems, overall product implementation needs leading in service reputation profitably


- Bachelors degree or equivalent
- 9-12 years of relevant experience required
- Travel is up to 50% overnight
If you are not reviewing this job posting on our Careers’ site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed