Specialist, Marketing

Job Locations US-NY-Melville
Job ID
Experience (Years)

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

How do you use Social Media to generate interest in a product or event?  Do you have marketing experience developing campaigns? If you want to use your public relations or marketing passion in an exciting, fast paced position, then we want to talk to you!
You will contribute to developing strategic marketing plans, help with the implementation and other activities to enhance and distinguish product placement within the competitive arena. You will support marketing related communications of the Professional Video, Still Imaging, Cinema and Broadcast business groups through development of collateral materials, projects, and events. This position is a liaison with Corporate Communications as well as working closely with the media to provide marketing outreach for product launches and other campaigns.


- Spearhead initiatives surrounding filmmaker engagement and interaction.
- Liaise with industry professionals and source marketing opportunities.
- Conceptualize new and innovative marketing, communications, exhibition and sales promotional collateral communications of the Professional Video, Cinema and Broadcast business groups and related technologies Includes campaigns and concepts for product launches (typical launch responsibility is 10 per year and each launch can consist of as many as 25 individual campaign projects).
- Review market research, monitor competitive activity and identify customer needs.
- Engage with various professional organizations and representatives, as well as agency and related partners
- Partner with various product groups or personnel across various product divisions to determine specific goals and objectives for marketing strategies and their development.
- Assess product group needs and help develop effective communication and marketing strategy(ies) for delivering the desired information.
- Execute marketing strategies and related campaign tasks as set by management.


- 3-5 years of marketing experience is required, including marketing campaigns. 
- Bachelors Degree is preferred.
- Excellent verbal and written communication skills required.
- PR experience a plus.
- Familiarity and working knowledge of the Professional Video, Cinema and/or Broadcast Television markets. Experience in these areas is a plus but not necessary.
- Must be available to work nights and weekends as needed.
- Must be able to travel up to 30%.  A valid driver's license and acceptable driving record necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies.
If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers.


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