Sr. Specialist, Product Marketing

Job ID
Experience (Years)

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.
We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

As Product Manager for the production print-related software solutions portfolio in Canon U.S.A.'s production print division you develop specific marketing plans and activities to establish, enhance or distinguish product placement within the target markets and competitive arena. You identify customer needs, develop product positioning, product launch plans and supporting programs, and work with an interdisciplinary team from software engineering to sales to help transfer the value of intangible workflow software to tangible business results. You manage the product lifecyle, monitor competitive activity, initiate required market research, influence Canon's software portfolio roadmap by providing relevant market insight and enable solution sales.


- Product launch strategy: Develop product positioning and messaging that differentiates assigned product lines in the market. Develop competitive marketing and pricing strategies in order to provide concise information and coordinated recommendations to divisional management on new and existing products. 
- Product launch: Plan the launch of new products and releases and manage the cross-functional implementation of the plan. Lead and/or closely cooperate with interdisciplinary product launch team including Canon Headquarters or third party vendors to plan and execute market launch of assigned product lines.
- Sales enablement:Conduct product briefings, communicate the value proposition of assigned product lines to Canon's direct and indirect sales channels and develop the sales tools that support the buyer's journey for the products. 
- Market intelligence: Assess the needs of targeted segments for assigned product lines by collecting market information from Canon’s customers and channels in cooperation with Canon's segment marketing specialists. Develop and transfer market insights within the organization to steer the development of appropriate product roadmaps, marketing strategies and programs and ensure the proper positioning of Canon products.
- Field support:Participate in industry trade shows, product presentations and act as product expert to support Canon’s sales and dealer personnel.


- A BA/BS in Marketing, Business Administration or Computer Science is required. A Master's degree is preferred.  
- A minimum of in high tech or software marketing is required with at least three years in a sales and/or marketing position in the business to business arena.
- You should possess very good written and verbal communication skills, excellent people and project management skills,  the desire and ability to work in a cross-functional team with diverse subject matter expertise and cultural backgrounds and the capability of presenting highly technical information in a clear and understandable manner.
- Understanding of the communications and printing industry is advantageous.
- A high level of problem solving and plan development is required.
- 20% travel is required and you must possess a valid driver’s license.
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