Canon U.S.A., Inc.

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Specialist, Marketing

Specialist, Marketing

Job ID 
7054
Location 
US-NY-Melville
Experience (Years) 
3
Category 
Marketing

More information about this job

Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

 

† Based on weekly patent counts issued by United States Patent and Trademark Office.

 

All referenced product names, and other marks, are trademarks of their respective owners.

 

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

The Marketing Specialist will recommend, and develop 360 degree marketing plans and activities for camera products to establish, enhance and distinguish the products within the marketplace.  

 

The Specialist will work with internal stakeholders and external agencies / vendors to create campaigns that utilize advertising, social media, event and retail integration to produce campaigns that incorporate brand awareness, consideration and purchase decision components of the product buying cycle.

 

The Specialist will work closely with key internal stakeholders and department management to communicate the brand and business position ensuring consistency of the brand and corporate image.

Responsibilities

  • Conduct market / competitive analysis to identify opportunities and prepare marketing plans
  • Prepare internal and external presentations to brief key partners for development and execution of marketing activities
  • Oversee internal and external partners / agencies in the development and execution of campaign activities
  • Review and analyze campaign performance to guide recommendations for improvement and evolution of marketing activities
  • Understand and incorporate changing marketing tactics including: influencer, social media, advertising, experiential marketing, retail integration
  • Support on-site event execution including trade show and hands-on trial experience events 
  • Willingness to travel approximately 15% of time

Qualifications

The position requires a minimum of  3 years experience on brand or agency. Combined with a Business / Marketing or communication degree. The ideal candidate will have strong written and verbal presentation skills. Expereince within Camera / Photography industry is preferred. This position will require overnight and day time travel to attend trade shows and industry events.