Canon U.S.A., Inc.

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Specialist, Marketing

Specialist, Marketing

Job ID 
Experience (Years) 

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Company Overview

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact † Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

Position Overview

The B2B Marketing Sub-Division is seeking a Marketing Specialist to promote the sales of Canon’s ITCG professional products to businesses and organizations in select key vertical markets. Candidate must work cross-functionally with internal Canon departments, and with outside agencies/organizations, to successfully plan and execute projects to help gain market share by increasing product awareness and strengthening brand recognition.  


Position offers tremendous growth potential and a great opportunity to join one of Canon’s key future business areas.



The Marketing Specialist will work with internal Canon departments and agencies to create various print collateral, including Brochures, Case Studies, Product Datasheets, etc.
Responsible for working with with internal Canon departments and agencies to create various digital content, including web, videos, etc.
Partner with internal Canon departments and agencies to create integrated advertising campaigns, including Print, Digital, Direct Mail, etc.
Will plan and attend key industry Trade Shows/Events.
Research and stay current on Canon and competitive products, as well as industry trends within vertical markets.




  • Bachelor degree in Marketing combined with a minimum of 3 years marketing experience.
  • B-to-B marketing experience preferred. Vertical marketing experience a plus.
  • Proficiency with Microsoft Excel, PowerPoint and Word required. Design experience (Adobe) and strong presentation skills a plus.
  • Overnight Travel required up to 25%

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