• Product Manager - Molecular Diagnostics

    Job Locations US-MD-Rockville
    Job ID
    Experience (Years)
    Medical Device
  • Company Overview

    Canon BioMedical, Inc., and Canon U.S. Life Sciences, Inc., are subsidiaries of Canon U.S.A, Inc., and focused on empowering the biomedical research and healthcare communities by developing, manufacturing and marketing innovative technologies and solutions. The technologies and solutions developed will help enable clinicians and scientists to improve our health and advance science. Canon BioMedical will pursue and deliver innovative solutions through the use of existing and emerging Canon technology, as well as strategic partnerships.
    Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

    † Based on weekly patent counts issued by United States Patent and Trademark Office.

    All referenced product names, and other marks, are trademarks of their respective owners.
    We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

    Position Overview

    Canon BioMedical is currently seeking a Product Manager of Marketing to be responsible for developing and implementing solutions focused on Infectious disease in the research and point-of-need diagnostic marketplaces.
    In this highly visible role, you will interface with key stakeholders including commercial sales and marketing, operations, medical and regulatory affairs, Legal and R&D.  Externally this role will interact with KOLs, consultants, customers, and various groups representing different customer personas.
    Get in on the ground floor of this exciting venture! You will have a great deal of input throughout the process and for the final products and go-to-market strategy.

    This position is based in Rockville, MD.
    #CBMI #LI-CM1


    - You will manage products within a given portion of the portfolio from "Cradle-to-grave"
    - Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
    - Assist in establishing strategic marketing plans to achieve corporate objectives for products and services.
    - Develop and execute product-line growth strategy.
    - Identify potential collaborations and business development opportunities.
    - Responsible for distribution/pricing/promotions/positioning of products within target markets.
    - Continuously monitor the competitive landscape and provide feedback to senior executives.
    - Perform quantitative and qualitative market analysis and monitors industry trends.
    - Create and monitor marketing budget.
    - Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
    - Help to establish and maintain consistent corporate image throughout product lines, promotional materials, and events.


    - Five or more years of Medical Device Industry Experience in Marketing, Sales, or Business Development role with molecular diagnostic products is required.
    - Bachelor's degree in Biology, Biotechnology, or related field is required. 
    - Knowledge of women’s health, point-of-care or infectious disease is strongly preferred.
    - Experience with product launches and commercial roll-outs are required.  
    - Experience with market assessments, competitor analysis, online/digital marketing, and/or sales forecasting required.
    - Experience with establishing and managing KOLs required.
    - Experience with direct reports preferred.
    - Knowledge of Microsoft Office is required.
    - The ideal candidate will also be detail oriented, have highly developed organizational skills, the ability to work independently, ability to quickly and thoroughly prioritize and complete tasks under multiple deadlines.
    - Candidates must have the ability to communicate effectively to a variety of audiences, both written and verbally.
    If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers.


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